Category Archives: Finance

Shantele Marcum on the Top Five Trends in Influencer Marketing

The top trends in influencer marketing for 2022. Shantele Marcum, a RE/MAX Platinum Realtor in Sarasota, Florida, wants influencers to know the top five trends in influencer marketing they can leverage to increase brand exposure, increase engagement, and remain at the forefront of social media.

Content Creation is Easier with Social Media Platforms

Instagram invests heavily in tools that enable collaborations between brands and influencers. Instagram Stories, for example, are now available to everyone, regardless of follower count. The “Collabs” feature and “Add Yours” stickers make it easy for content creators to generate traffic, engage with users, and collaborate with brands.

Through a combination of stories, reels, and posts, brands can help people move through the sales funnel.

Marketing TikTok Influencers is More Effective than Ever

TikTok is continuing to grow, surpassing 1 billion monthly users. And like him or not, Elon Musk has done plenty to drive the TikTok conversation even more.

This was due to the influencers’ clever and creative content. A 2021 survey of influencers found that 81 percent of TikTok’s influencers have higher engagement on TikTok than on their other social media platforms. This is a motivating factor for both brands and influencers.

Social networks have a variety of monetization tools that can be used to diversify income streams for influencers. For example, virtual tipping is a popular tool across social media platforms like Twitch and YouTube. It allows community members to reward and support their favorite creators.

Social Commerce Driven by Influencers Will Boom

People trust the recommendations of those they trust before purchasing. And people they trust online are becoming more influential and content creators.

Both TikTok and Instagram are hotspots for shopper research. Over 80 percent of shoppers use Instagram for product research, while the TikTok hashtag #TikTokMadeMeBuyIt is viewed billions of times.

Social platforms are looking to increase their share of the market as shoppers shift to online shopping after the pandemic. They have invested in tools, such as TikTok’s partnership with Shopify and Instagram’s new native affiliate tools.

More Influencers in More Areas and Niches

Are you worried that your brand is too niche or old-fashioned to collaborate with social media influencers on behalf of your brand? You might be wrong! No matter what your business area, there is an influencer or platform that will suit you. They can reach the audience that interests you most.

Content creators and influencers don’t have to be well known. However, they must have the expertise, credibility, and likability to being successful in their niche.

LinkedIn launched new creator mode profiles, allowing business professionals to create specialized content and grow a following.

More Cautious about Partnerships for Influencers

Shantele Marcum understands the influencer marketing market is maturing. Influencers now have more options to make money and provide support for themselves, thanks to the development of resource platforms. This allows them to be more selective in choosing brands to work for so that they can maintain their followers’ support and goodwill.

Shantele Marcum has a background in sales, marketing, and promotion and has worked in the hospitality, retail, and health and fitness industries.

Reasons to borrow money from licensed money lenders in Singapore

Using a licensed moneylender rather than a bank to acquire financial loans isn’t uncommon in Singapore. Several people in Singapore have turned to licensed money lenders for loans due to the flexibility they provide. You can rely on several certified moneylenders that can provide urgent loan services to meet your financial requirements. Credit Empire, in particular, is good at money lending in Singapore. There are other reasons why someone may seek a loan from a private moneylender. Some of those reasons are listed below.

Loan approval time is reduced.

When it comes to getting various forms of personal loans accepted, such as instant money loans, timing is critical. Licensed money lenders can accept your loan faster than banks, in most cases, on the same day you applied. Banks, on the other hand, could take a couple of weeks to process your request. This is because licensed moneylenders profit from fewer regulations and fewer stringent credit checks. Licensed money lenders can approve your loan faster and that is why it is popular among people. 

Reasonable interest rates

It is technically prohibited for licensed moneylenders to impose extraordinarily high-interest rates that are inexplicably fluctuating, contrary to popular opinion. In Singapore, legal moneylenders must be vetted by the Ministry of Law, which also supervises interest rates. In Singapore, a licensed money lender can only charge a maximum of 4% monthly interest rate on loans. Borrowers can compare rates from various licensed moneylenders and decide on their loan terms.

No collateral, less documentation

Before extending a loan to you, a regular private money lender in Singapore does not require pages of documentation. This takes a long time and is inconvenient, especially if you require immediate financial aid. Private moneylenders provide certain loan types based on your creditworthiness and the funds you require. There is no requirement for collateral either. Even though money lenders provide both secured and unsecured loans, unsecured short-term loans are quite straightforward to obtain. Your personal assets will not be at risk if you default on your payments.


Medical bills, student loans, and an unexpected car breakdown are all examples of immediate financial emergencies. Personal loans in Singapore are an excellent approach to address such issues while also assisting you in achieving your life goals and safeguarding your funds in the event of an emergency. Licensed money lenders in Singapore can help you in dealing with financial hardships a little bit more sensibly.